About Us
My journey with design has been instinctive more than planned.
I never quite remember when I began to truly feel like a designer. I do know that my college years were transformative, a time when I started realizing how personal my ideas felt, almost as if I owed it to them to let them exist in their own unique way. That realization eventually led me to start my own brand.
The relationship one has with design is deeply personal. To let something emerge beautifully, you have to allow it to come from an honest place within. Creativity, to me, cannot exist with restrictions, it is one space where you can be completely boundless in thought, in action, in creation. And sometimes, it takes you to places that feel entirely your own, places no one else has quite seen or felt in the same way. Perhaps that’s what makes creation, and design itself, so fascinating.
When I begin creating, I find myself drawn to imperfections, not just in nature, but in the way things exist : slightly asymmetrical, evolving and alive.
It almost feels godlike, the way things come to life through the process of creation. There is always a starting thought, of course, but when I begin working on a collection, I rarely see the final outcome in my mind. It only reveals itself once everything comes together. Each idea seems to lead naturally to the next, as if every decision, every action carries forward into another, all quietly connected in ways I often only understand in hindsight.